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Family Business Marketing Tips: Nothing Bundt Cakes Owners Share Their Experiences 21 Aug 2013 | 12:26 am
The family-owned business is among the most resonant symbols in American business. That was the thinking that spurred Jeff Warne—a veteran chain-restaurant executive—when he decided... Read More ›
Franchise Marketing: Getting Your Own Business and Marketing up and Running 21 Aug 2013 | 12:14 am
When Jeff and Lynne Warne decided to buy a business of their own, they were wowed by their Dallas friends’ Nothing Bundt Cakes bakery. Those... Read More ›
From Average Best to Specific Best: The Value of Big Data in Customer Engagement 20 Aug 2013 | 11:55 pm
Last month I took part in a panel discussion in Chicago on the topic of Big Data and how it drives customer engagement. The moderator,... Read More ›
High End Restaurant Marketing Trends: How Big Data is Driving Decisions 20 Aug 2013 | 03:16 am
Restaurant marketing has seen a tide of change in recent years, since the Great Recession necessitated a deal-centric approach to get people through the doors.... Read More ›
How Big Data Can Work for Small Business 1 Aug 2013 | 07:28 pm
This is a guest post by Erik Severinghaus, founder of SimpleRelevance, an ecommerce integration that uses data to personalize email marketing. A serial entrepreneur, Erik... Read More ›
Target Cartwheel Mobile App Review: The Future of Saving? 31 Jul 2013 | 03:38 am
I recently wrote about Target Cartwheel’s failed attempt for a graceful entrance into the mobile space this past spring. Since a few months have passed, I... Read More ›
Restaurant Marketing: Finding a Balance between Discreet and Discount 31 Jul 2013 | 03:13 am
Imagine a guy out to impress a girl, with reservations at a high-end restaurant. A top-flight menu, great décor, first-class wine, a smooth flow of... Read More ›
Introducing edo Small Business Stories 2 Jul 2013 | 02:57 am
A new edo video series profiling the joys and challenges of running your own business A recent study by Street Fight indicated that the two... Read More ›
Card-Linked Offers: A Banking opportunity to drive loyalty and card useage 1 Jul 2013 | 08:38 pm
Banks and brands are under pressure to deliver value as customers demand more meaningful interactions. The economy, though rebounding, is still driven by the deal;... Read More ›
Pencils Ready: 6 Back to School Lessons for Retail Success in 2013 25 Jun 2013 | 10:00 pm
While kids are celebrating end of the school year and the summer vacation, retailers and brands are busy gearing up for one of the busiest... Read More ›
