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Top 5 Brand Building Strategies for Professional Services Firms 22 Oct 2012 | 06:00 pm
By Lee W. Frederiksen, Ph.D. It’s hard to overestimate the value of a strong brand for a professional services firm. It can help you win new clients, command premium fees and attract and retain the v...
Lessons from the Summit 19 Oct 2012 | 07:44 pm
By Sylvia Montgomery Marketing is not for the risk-adverse. In fact, being a marketer means that unpredictability and the prospect of failure lie just around the corner. That means that every day, ma...
Is Google Putting the Freeze on Feedburner? 17 Oct 2012 | 11:48 pm
By Aaron Taylor If you subscribe to Hinge's blog, you've probably never given a second thought to the way new blog posts are delivered to you and how your subscription is managed. And that's just as ...
Start With a Visible Expert℠ Assessment 15 Oct 2012 | 06:00 pm
By Lee W. Frederiksen, Ph.D. This is Part 2 in a series on becoming a Visible Expert℠. We’ll cover why your firm should consider developing these high profile experts, how to do it and the strategy b...
The Importance of Research in Business Growth 12 Oct 2012 | 06:00 pm
By Lee W. Frederiksen, Ph.D. Does researching your clients and markets make sense for a professional services firm? If so, how should you go about doing it? If the response to our webinar How to Us...
5 Steps To A Better Consulting Firm Value Proposition 10 Oct 2012 | 06:00 pm
By Katie Sanner I think most marketers would agree that one of the hardest things for a firm to do is to actually create a solid consulting firm value proposition. You need something that is truly ...
A Merger Integration Checklist for Professional Services Firms 8 Oct 2012 | 06:00 pm
By Lee W. Frederiksen, Ph.D. Most professional services firm mergers seem like good ideas at the time. Visions of synergies and cost savings are everywhere. Sadly, most fall well short of expectation...
Hinge’s Fab Five: September 2012 5 Oct 2012 | 08:00 pm
By Alex Marigodova Top Professional Services Marketing Content from September 2012 Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with...
Hinge’s Fab Five: September 2012 5 Oct 2012 | 08:00 pm
By Alex Marigodova Top Professional Services Marketing Content from September 2012 Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with...
Marketing Planning for 2013: Four Steps to Get Started Today 3 Oct 2012 | 07:43 pm
By Sylvia Montgomery It never fails; this time of the year gets a lot of marketing professionals engaged in planning for the upcoming year. The reality also sets in – goals were not achieved, ideas d...
