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Ecommerce and Affiliate Marketing 15 Aug 2013 | 04:07 pm
Affiliate Marketing, or Performance Marketing as it is more frequently referred to, is going through a very exciting phase of growth and maturity as the downturn in the economy has prompted clients to...
Content and online ads need a little love 13 Aug 2013 | 04:11 pm
With content marketing becoming an essential element in the digital mix and traditional online ad formats losing influence; a convergence of earned and paid media could bolster both. According to The...
Dr Octothorpe and the amazing hashtag 8 Aug 2013 | 04:07 pm
Every British town has its little claims to fame; Farnham, my boyhood residence had quite a few that were regularly shouted from the Georgian rooftops. The most famous name connected to the Surrey id...
Telling your story with SEO 5 Aug 2013 | 06:27 pm
Storytelling is one of the oldest forms of communication. I can see the cavemen now, huddled around a fire carving images into the walls of caves, leaving their tales for generations and generations t...
There is no ‘on’ or ‘offline’ – it’s all just marketing 2 Aug 2013 | 04:32 pm
Last Friday, we held an event at Google’s London offices looking at Maximising Opportunites with Display. It focused on the possibilities available to brands who were not currently engaging in display...
Google Chromecast and the opportunities for marketers 1 Aug 2013 | 09:32 pm
Last week, Google introduced a potential game changer to media consumption in the form of Chromecast, a $35 (in the US) dongle sized streaming device that allows people to stream online video content ...
The hreflang XML sitemap guide for international SEO 1 Aug 2013 | 08:14 pm
International brands occasionally have the wrong regional visibility for their website. This is often because one domain has more authority over the regional domain, or that the right domain has not b...
Approach display with your search hat firmly on 26 Jul 2013 | 08:31 pm
An effective search campaign is an essential aspect of any brands digital strategy, ensuring visibility online. Most people today believe that effective search efforts will ensure a positive return on...
The Power of Authorship 25 Jul 2013 | 04:05 pm
How authorship results in higher rankings The rel=”author” attribute has been written about a lot over the past year. I am a big fan of this form of structured data and can see that it is worth imple...
Keeping up with your SERPs 23 Jul 2013 | 07:38 pm
For many of us, Wikipedia is a useful information provider, a place we venture when trying to find obscure facts or, sometimes, funny errors. It is inevitable that a site that allows anyone to alter,...
