Knowthis - knowthis.com
General Information:
Latest News:
Hotels See Profit in Tangible Products 17 Oct 2012 | 11:59 am
Bed, Bathrobe and Beyond (New York Times) Today we celebrate the 4,000th posting of stories to our Marketing Stories Archive. The Marketing Stories Archive began back on May 14, 2004 when we posted t...
How Marketers are Innovating Beyond the Actual Product 9 Oct 2012 | 12:07 pm
SERVILE BRANDS (Trendwatching) In our What is Marketing? tutorial we observe how critical it is for marketers to build satisfying relationships with customers. In particular, we state: “A key objecti...
Examples of How Marketers are Innovating Beyond the Actual Product 9 Oct 2012 | 12:07 pm
SERVILE BRANDS (Trendwatching) In our What is Marketing? tutorial we observe how critical it is for marketers to build satisfying relationships with customers. In particular, we state: “A key objecti...
I Want My Product Distributed 27 Sep 2012 | 12:20 am
Craig Marks: I Want My MTV ( Studio 360 – NPR) As we discuss in our How to Write a Marketing Plan tutorial, marketing success often is measured by whether the results lead to the achievement of speci...
E-Book Publishers Get Bad News on Pricing Strategy 13 Sep 2012 | 08:25 am
Government's E-Book Case Helps Amazon Build Toward a Monopoly (Los Angeles Times) E-Book Settlement Has Publishing World in Turmoil (Los Angeles Times) In our past postings on the topic of price, we...
Updates to KnowThis.com 30 Aug 2012 | 07:01 am
As some loyal visitors have noticed, today we rolled out a few changes to the KnowThis.com website. Over the last few months, we have spent a considerable amount of time improving the site features a...
The Fight for Control of Mobile Payments 17 Aug 2012 | 12:37 am
Retailers Seek to Cash in on Mobile-Payment Trend (Los Angeles Times) When most people hear about new developments in retailing they usually assume it has to do with new products, a new advertising c...
The Fight for Control of Mobile Payments 17 Aug 2012 | 12:37 am
Retailers Seek to Cash in on Mobile-Payment Trend (Los Angeles Times) When most people hear about new developments in retailing they usually assume it has to do with new products, a new advertising c...
How a Growth Market Can Lead to Reduced Competition 28 Jul 2012 | 12:53 am
Small Generic Drug Firms Need Niches to Survive Looming Price War (Reuters) Marketing is considered a relatively fluid discipline. While many other areas of business are slow to embrace change (e.g....
How a Growth Market Can Lead to Reduced Competition 28 Jul 2012 | 12:53 am
Small Generic Drug Firms Need Niches to Survive Looming Price War (Reuters) Marketing is considered a relatively fluid discipline. While many other areas of business are slow to embrace change (e.g....
