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Board, but not boring: Outdoor Advertising 21 Aug 2013 | 11:01 pm
Humans have known for millennia that the clearest method for conveying ideas is to make them unfathomably huge. Billboards have many advantages: they can be targeted to specific areas within a market...
A Different Take: BeerFest Edition 19 Aug 2013 | 08:25 pm
In honor of Friday’s blog post, The Social Economics of Craft Beer, and the brewing festivities in Columbus and Dayton our team took some micro brew related shots over the weekend. One way or another,...
The Social Economics of Craft Beer 17 Aug 2013 | 01:51 am
Capitalism! Hardworking Americans strive five days a week to bury the competition. Then Friday comes, and we raise a glass with the same men and women we recently attempted to crush. Some might say th...
Eat Your Heart Out Melville 15 Aug 2013 | 01:14 am
Briefly close your eyes and imagine a great writer. At this point I assume you have finished imagining and opened your eyes, are a bad listener, or have X-ray vision. For me, the ideal writer is ...
Raining, Complaining, and Marketing 10 Jul 2013 | 01:59 am
People love to complain. Some enjoy complaining more than others, but everyone does it. I guess it’s just part of the human experience to verbally express discontent. Take a quick visit to Twitter ...
Google AdWords Qualified Individual 3 Jul 2013 | 06:50 pm
When I was picked up from the free agency waiver wire by The Ohlmann Group, I like to think they got an experienced strategic thinking member of the digital media team. What they also inherited is a ...
Just Because You Like It… 26 Jun 2013 | 01:40 am
A common mistake that business owners make relative to their marketing is assuming that their customers think and behave in the same way they do. Even worse is the belief that as a business owner, you...
Why You Need to Be On Google Plus 20 Jun 2013 | 08:29 pm
I love talking social media and search engine optimization (SEO). They go hand-in-hand. LinkedIn? Check Facebook? Check Twitter? Check Google Plus? What is a Google Plus? or better yet, No one is on t...
Getting Suspended on Google Plus 20 Jun 2013 | 08:10 pm
When I tell people how I recently was suspended on Google+ the first question I get is, “What’s Google Plus?” – I then point them to the article of “WHY” they need to be on the social media platform. ...
Cheap Gas, Clean Toilets, and Marketing 18 Jun 2013 | 09:32 pm
While on vacation, driving South through tropical storm Andrea on I-95 in Georgia last week, I saw billboards for everything from churches and attorneys to motorcycle dealers and pecan vendors. Howev...
