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5 Tips for Scaling Your Ad Operations 5 Aug 2013 | 09:53 pm
From new product offerings to the adoption of new technology solutions, there are many ways that digital publishers can grow their businesses. However, the introduction of additional offerings and sol...
What Has Happened to Content & Context in Digital Advertising? 31 Jul 2013 | 07:30 pm
The good news: both content and context are still present in digital advertising. The bad news: the quest for efficiency and automation has stifled the focus on these elements. Marketers and advertis...
3 Key Takeaways from AdMonsters OPS TV 2013 25 Jul 2013 | 06:50 pm
“Most of the growth in web and mobile video is going to be coming from display advertising dollars, not television advertising dollars.” – Dave Morgan | Founder & CEO, Simulmedia For an audience that...
The Branding Shortfalls of Programmatic 18 Jul 2013 | 08:04 pm
At this week’s IAB Marketplace conference, Romy Newman, Wall Street Journal’s Chief Digital Officer, joined Lorne Brown, Operative’s CEO, to discuss the secrets to selling premium content at scale. On...
A World on the Move: Strategies for Incorporating Mobile into Your Ad Business 16 May 2013 | 08:33 pm
Just when publishers thought that they had digital media under control, along came mobile. Suddenly, millions of consumers worldwide are accessing premium sites – which publishers spent millions of do...
Serving Up Success with Ad Serving: 5 Key Monetization Benefits for Emerging Publishers 8 May 2013 | 09:44 pm
You’ve built a valuable, content-rich site that’s attracting a growing audience of readers. Now, you’d like to earn more for your site’s assets. What’s the best way to tap into the global pool of adve...
Time to Amp Up Your Video Inventory? 3 Apr 2013 | 08:54 pm
Here at Operative, we often talk about the notion of being agnostic to ad formats. Actually, we’re a bit more than agnostic. In fact, you can describe us as huge fans of all ad formats, particularly v...
TV Has Gone Digital. So Why Aren’t Publishers Automating Their Digital Supply Chains? 1 Apr 2013 | 05:57 pm
As my colleague, Brian Beirne, recently pointed out in his blog post, “Thirty years ago, media buyers and sellers, with decades of experience under their belts, had advertising down to a science.” Inv...
Webinar Rewind: “The State of Viewable Impressions” 25 Mar 2013 | 10:45 pm
On March 21st, Operative held the first of its “Throwback Thursday” webinars – a new series that follows critical industry topics to monitor trends and developments over time. The format is simple: We...
Are You Ready to Support Impression-Based TV Spots? 22 Mar 2013 | 07:04 pm
Twenty years ago, media options consisted of TV, print, radio, cinema and outdoor. Buyers and sellers, with decades of experience under their belts, had advertising down to a science. In the TV world,...
