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Success Page Marketing 22 Mar 2012 | 12:49 am
I like to talk a lot about landing page optimization. As a marketing tactic, it delivers unparallelled returns because you are taking advantage of existing traffic. It raises conversion rates, lowers ...
How Not To Handle Mobile Redirects 1 Dec 2011 | 04:00 am
This isn’t a technical post on how to redirect users to a mobile version of your website. There are numerous articles that cover that topic in great detail. Rather, this post will cover the user exper...
See With Your Eyes, Not With Your Tools 15 Oct 2011 | 05:32 am
At Radium, we perform a ton of SEO audits. Some are simply a cursory overview of a website while others are much more detailed and in-depth. For the latter, we use a mix of marketing tools to analyze ...
A Redesign Fit For A Nestlette 13 May 2011 | 03:51 am
Our client, Nestlette, recently went live with a brand new website and logo and we just couldn’t keep the news to ourselves! We are very excited for the team at Nestlette and anticipate the new design...
The Big List of Internet Marketing Tools 23 Mar 2011 | 04:16 am
No matter what your internet marketing goals, there is a tool to help you achieve them. But selecting the right tool from so many choices can seem overwhelming. To help you find the right software for...
Calculating website redesign ROI 29 Jan 2011 | 06:20 am
Calculating projected ROI (return on investment) for a website redesign is both a science and an art. The science piece relies on historical averages and known variables while the art piece is a best ...
25 Internet marketing resolutions 4 Jan 2011 | 08:12 am
A new year is upon us. Hopefully your internet marketing strategy for 2011 is already in place and that the new year brings you incredible returns. If you’re still looking for ideas and recommendatio...
Don’t settle for bad web design 18 Nov 2010 | 08:28 am
It still surprises me when I see bad web design being sold to clients. It’s almost 2011, there is no reason to put up with bad creative. To prove that, let’s debunk the most common excuses for poor we...
AdWords: Back to Basics 28 Oct 2010 | 06:29 am
Having finally gotten around to taking the new AdWords certification exams, I’ve been thinking a lot about the basics of paid search. The two required qualified partner exams, “Google Advertising Fund...
5 blog settings you need to change 20 Jul 2010 | 07:35 am
Today it’s easier than ever to launch a blog. With so many free and easy to use blogging platforms available you can have a new site up and running in no time at all. Best of all, most of the function...
