Robmaguire - robmaguire.com - Rob Maguire
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The New Rockstar Philosophy:a marketing bible for DIY musicians 2 Apr 2013 | 10:54 pm
Every musician and their dog knows that the music industry ain’t what is used to be. Heck, it’s not even what it was ten years ago when I was still packing gear into rusted-out Econolines and pulling ...
The danger of contextual advertising 16 Feb 2013 | 01:27 am
Clipped from CBC.ca last year, this unfortunate little gem illustrates how contextual advertising may not always showcase your brand in a flattering environment. As they say, buyer beware. (Click the ...
Life with Pi: wading into Vancouver’s independent theatre scene 2 Feb 2013 | 04:58 am
Last night, I was warmly welcomed onto the board of directors for Pi Theatre’s. Pi produces bold, uncompromising plays that explore modern life. They also have a fantastic staff and a dedicated, enthu...
The $700 plate of noodles 14 Jan 2013 | 10:15 pm
When I moved to Vancouver last year, I found this tiny Thai restaurant in my neighbourhood. As a lunch special, they offered a tasty plate of pad thai for $7 from 11am–3pm. I was soon eating there onc...
Email marketing is not a membership perk 5 Nov 2012 | 08:34 am
Your email newsletter can be one of your most powerful marketing tools. Why a few arts organizations still think newsletters are an exclusive benefit requiring paid access completely stumps me. I get ...
An Olympic lesson on how to botch a mobile marketing campaign 2 Aug 2012 | 02:31 am
I’m no fan of Coca-Cola. That said, their television ad running throughout the Olympics is quite clever. It features British DJ, producer and musician Mark Ronson, who sampled sounds produced by five ...
I’m moving to Vancouver 10 Mar 2012 | 06:08 am
My time in Saskatoon has come to an end. My partner and I will be moving to Vancouver on April 1 — no joke! Since arriving from Montreal three and a half years ago, I’ve experienced both the great wa...
Shake things up with snail mail 17 Feb 2012 | 07:20 pm
Disclaimer: I’m not talking about direct mail campaigns here. I figure you can come up with much more interesting ways to waste money on your own. I was listening to the always interesting Spark radi...
Movember: donate and I’ll write you a ditty 6 Nov 2011 | 07:21 am
During the month of November, vanity will take a backseat while I grow a moustache for Movember to raise awareness and and a few bucks to fight prostate cancer. And I’m offering you a once-in-a-lifeti...
3 tips the Jazz Festival taught me about Twitter 1 Sep 2011 | 04:20 pm
Having returned from vacation, I’m spending more time digging through data from this year’s Saskatchewan Jazz Festival, and reflecting upon what lessons I can glean from my marketing campaign. Besides...
