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Link storm: Marketing liberation from IT, about customer journeys, and the history of music media 23 Aug 2013 | 01:56 pm
Marketing quite often has to rely on IT to get the data they need and to conduct changes to improve marketing performance. This is changing with specialized tool aimed at marketing departments to ease...
Link storm: OK, Siri …, email marketeers vs. GMail, and two problems with Facebook 16 Aug 2013 | 01:58 pm
Be on the web. Be social. Be mobile. What’s next? Probably be heard. Imagine a world with screenless computers: “Hey, Siri, show me the way to the nearest restaurant I will like.” “Ok, glass, order m...
Link storm: Scenario analysis, requirements and KPIs, and AIDA 12 Aug 2013 | 01:55 pm
Webtrekk added a scenario builder to its “Quick Insights” tool. Using the existing relations between performance indicators you can estimate the effect of e.g. a +10% increase in campaign clicks on sa...
Link storm: Marketing-friendly content management, bigger CMS, tag management, and responsive design 2 Aug 2013 | 01:44 pm
Marketing needs to be agile - especially when it comes to landing page optimization. This is sometimes hard because IT processes often prioritize up-time, extensive testing, and have fixed release sch...
Link storm: Google’s Campaign Apocalypse, Adobe Conversational Marketing, Google Consumer Surveys and Mobile Trasactions on the rise. 26 Jul 2013 | 03:42 pm
This week Google’s long announced upgrade to the new enhanced campaigns was put in place. The major change here is the automated bid placement for mobile ads. With 25% of advertisers still running on ...
Link storm: How to waste marketing budget, how not to, cheap Google CPC, and some news on DA tools 19 Jul 2013 | 03:22 pm
What is the best way to promote your brand, to get people talk about you? Consulting firm Keller Fay Group did a study to “solve the riddle of measuring social voice“. One of the takeaway points: onli...
Link storm: Peak smartphone, simple UX testing, and common sources of analytics failure 12 Jul 2013 | 01:43 pm
Don’t wait for the future and think ahead: What will happen when we reach “peak smartphone“, e.g. to the app market? http://tomtunguz.com/peak-smart-phone - Usability is important. We’ve all suffere...
Link storm: About the best marketing channel, Samsung Galaxy, rising activity on social networks, and IP addresses 5 Jul 2013 | 03:03 pm
Not all marketing channels are equal. Use their unique strength, avoid their weakness, and create the best marketing mix for your current situation: http://www.baekdal.com/insights/how-to-determine-yo...
Link storm: Promote your projects, promote your brand, and be appealing to modern users 28 Jun 2013 | 01:54 pm
Venture capitalist Tom Tunguz presents an easy-to-use framework for analysing startups. Good thing: It can be used for all kinds of other business ventures, marketing projects, product launches as wel...
Link storm: Data-rich stories, trust versus privacy, persuasion, and a graph on email marketing 21 Jun 2013 | 03:17 pm
Tom Davenport writes at the Harvard Business Review blog: “Data is worthless if you don’t communicate it” and “Never make the mistake of assuming that the results will ’speak for themselves.’” The ...
