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It’s Better Not To Have A Blog At All! 13 Aug 2013 | 01:49 am
This was forwarded to me by someone who actually went to this company’s website to check them out. Naturally, he checked out their blog – in fact it was the first link he clicked. I said it before – t...
Should you be on Instagram? 13 Jul 2013 | 02:13 am
Instagram is fascinating. The service is bare-bones and decidedly lacking, with the most important features only available through mobile. Yet it has become amazingly popular with a certain segment of...
Blogs Increase Traffic 15 May 2013 | 06:24 am
I just got an email from a happy client. Upon review of their Google Analytics data, they have realized that their blog is responsible for 50% of all the traffic that lands on their website! I can't s...
Social – Or Creepy? 25 Apr 2013 | 05:00 pm
If your social media manager is any good, your brand is constantly listening in to social media conversations that mention your brand. There are several ways to do that, and many tools, but the simple...
Don’t Abuse Social Media 18 Apr 2013 | 11:50 pm
“Should we offer to donate $1 to the relief fund for every new like we get?” Whenever a client asks me if they should, in any way, harness a recent tragedy to gain more followers, more views, more sal...
Blogs Work for SEO 7 Mar 2013 | 05:00 pm
A client just forwarded a summary of the brand’s much-improved rankings since we started a combined SEO and social media campaign. It was super gratifying for me to see that several of the brand’s mos...
Why Should They Care? 18 Dec 2012 | 05:00 pm
“Wow, you guys are so awesome, we’re almost at 1000 Facebook fans, that’s amazing, don’t you think? Please spread the word and help us reach 1,000 fans by the end of the day! Thanks! Love you!” I don’...
What Does Your Dormant Blog Say About You? 17 Dec 2012 | 05:00 pm
“These days, when I want to learn more about a company, I don’t go to their About page. I head straight to their blog and then to their social media channels. That’s where you can find out what’s real...
Social Media is a Powerful Customer Service Tool 14 Nov 2012 | 07:43 am
As a social media consultant, I have to deal with customers on a daily basis. The customer service aspect of social media is actually one of the least favorite parts of my job. But today, fed up of be...
Facebook Posts Seen By A Fraction of Fans 9 Nov 2012 | 01:21 am
The blogosphere has been bursting with complaints about Facebook in recent weeks. Facebook, notorious for constantly changing the rules of the game (and always for the worse, it seems), has changed th...
