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外贸电商走垂直方向合适吗? 27 Oct 2012 | 05:59 am
在知乎看到这个问题,觉得很有意思。我不做外贸,但从事垂直电商相关的工作,想来大环境也有相通之处,只是外贸企业还有更细更多的限制。 首先要回答的问题是:垂直电商到底有没有前途?我觉得这都不算个问题,从Amazon到京东,谁不是做垂直出身的?显然有前途,很有前途!真正的问题是,现在Amazon或者京东淘宝这类超级综合性电商平台一统江湖的情况下,小的垂直电商的生存空间受到很大挤压,没有以前好做了,前...
电商如何处理社交营销 6 Mar 2012 | 09:45 am
仍然是一个知乎问答。 两周前参加了一个电商Panel,其中一个环节的受访者是四家公司的营销负责人,分别来自Sears,Neiman Macus, Kroger,和Guess,对美国市场有所了解的同学会知道,这四家公司是个相对全面的零售分布:家电百货,奢侈品化妆品服装百货,杂货店(菜场)和服饰。这个环节中,主持人提的问题之一:2011是社交年。媒体提出了搜索已死,社交当立的说法。现在回头看,社交营r...
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AdWords Automation Advice: Advantages and Annoyances scottbennettblog.com 4 Apr 2012 | 02:45 pm
AdWords Automation Advice: Advantages and Annoyances You specify a target CPA (cost per action) or a maximum CPA. AdWords then uses the CPA to calculate appropriate bids for each search auction depen...
Latest Cost Per Action News scottbennettblog.com 3 Apr 2012 | 08:45 pm
AdWords Automation Advice: Advantages and Annoyances You specify a target CPA (cost per action) or a maximum CPA. AdWords then uses the CPA to calculate appropriate bids for each search auction depen...
Video: Vorsicht: Google AdWords Automated Rules mit Komma-Bug! suchmaschinenoptimierung.eventax.com 24 Mar 2011 | 09:08 pm
Vorsicht: Google AdWords Automated Rules mit Komma-Bug! suchmaschinenoptimierung.eventax.com 24 Mar 2011 | 05:58 am
Inzwischen lassen sich die Google AdWords Automated Rules editieren. Leider scheint es hier einen gefährlichen Bug zu geben. Werden Regeln mit Kommazahlen editiert, so verändert sich das Komma in ein...
3 AdWords Automated Rules Best Practices itsmightymo.com 19 Feb 2011 | 11:56 am
Internet Marketing: 3 AdWords Automated Rules Best Practices Wer noch nicht weiß, was Automated Rules sind: Schlecht konvertierende Keywords automatisch pausieren – Nur Conversion Rate Mehr als 200...
3 AdWords Automated Rules Best Practices itsmightymo.com 19 Feb 2011 | 03:56 am
Internet Marketing: 3 AdWords Automated Rules Best Practices Wer noch nicht weiß, was Automated Rules sind: Schlecht konvertierende Keywords automatisch pausieren – Nur Conversion Rate Mehr als 200...
Untitled hervebourdon.posterous.com 17 Feb 2011 | 07:59 pm
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Adwords hirdetés 1Ft-ért? puha.hu 28 Feb 2012 | 06:21 am
Azért ennek ne dőlj be! Az adwordsben el lehet érni, hogy első oldali ajánlat becslésnél a rendszer 1Ft-ot ajánljon fel, legfelső oldalinak pedig pár Forintot. (Lásd kép.) Ez azonban nem jelenti autom...
AdWords Update to Automated Rules and Undo Changes adwordshelpexperts.com 19 Jan 2012 | 02:31 am
At first I was skeptical (I usually am) about the Automated Rules feature in AdWords. Call me a control freak, really I don’t mind, I am admittedly one. However, in the spirit of curiosity I checke...
PPC Marketing For Portland OR Firms bankindo.com 4 Jul 2013 | 02:25 pm
Oh, the good old discussion about bid management software! Recently we have found the inclusion of a large new player in bidding : Google. PPC Management Campaign With AdWords Scripts and Automated ...