GroupM cross-channel attribution capabilities cited by independent research firm wppstage.wpp.com 10 May 2012 | 12:00 pm

Dataium Releases New Automotive Attribution Reporting Suite blogproautomotive.com 19 Oct 2012 | 07:09 pm

New suite offers unprecedented visibility into the path to purchase of auto buyers, including unbroken channel attribution and keyword usage. Dataium announced recently the release of its new suite of...

Benefits of Multi-Channel Attribution evergreensearch.com 31 Oct 2012 | 12:38 pm

Many digital marketers manage their SEO campaigns like they exist in a silo. Pretending your marketing campaigns exist within silos is dangerous because customer engagement occurs across many channels...

Website Analytics Strategy: Google Analytics Multi-Channel Attribution designdamage.com 3 Jan 2013 | 03:28 pm

Effective Internet marketing strategies are built on insights from website analytics (or web analytics). The goal is to abstract insights from web analytics to improve your campaign continuously. A si...

Q2 2013 Search Rewind newzensolution.com 16 Jul 2013 | 09:10 pm

PM Digital’s latest Search Rewind Report delves into industry trends that have emerged from the announcements of Google’s Enhanced Campaigns and Cross-Channel Attribution reporting. While Enhanced Cam...

Google Analytics - Launches Model Comparison Tool lynchpin.com 17 Jul 2013 | 05:39 pm

Model Comparison Tool Multi-channel attribution and attribution modelling has been a hot topic in digital in 2013. Google Analytics has recently provided GA users with a Model Comparison Tool. There'...

Truth about Digital Attribution: Statistically inferred attribution trumps first and last click models keywebmetrics.com 29 Jul 2013 | 01:23 pm

Marketers are obsessed with identifying the winning marketing touchpoints so they can distribute the budget accurately between the channels. Attribution is important because it gives us the intelligen...

Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models kaushik.net 12 Aug 2013 | 02:26 pm

There are few things more complicated in analytics (all analytics, big data and huge data!) than multi-channel attribution modeling. We have fought valiant battles, paid expensive consultants, purcha...

Google Multi Channel Funnels for Conversion Attribution i-optimise.com 15 Aug 2011 | 06:19 am

Data and web analytics should be playing a central part in all digital marketing campaigns, regardless of channel. However, we’ve been basing our decisions on the data provided to us through site anal...

Television Spending Boosts Revenue Per Click for Online and Offline Marketing Channels – INCLUDING SOCIAL MEDIA & AFFILIATES! convertro.com 23 May 2012 | 04:31 pm

Today Convertro (www.convertro.com), the leading marketing optimization company that leverages cross-attribution of on- and offline channels to provide marketers true measurement of campaign effective...