Tips For Using Google’s Display Campaign Optimizer gazelleinteractive.com 28 Feb 2013 | 04:36 pm

The Display Campaign Optimizer from Google is an automated tool that can be used to manage targeting and bidding for campaigns so that more and more conversions can be achieved. Once the creative, tar...

Search & Display, Married Forever 3pas.net 12 May 2009 | 07:40 am

This month iProspect, a search marketing company, released a study about how display campaigns and search campaigns are integrated. The study highlighted, among other things, the need to include a sol...

Search Campaign Optimization Through Touchpoint Analysis websitemarketingwizard.com 5 Dec 2011 | 02:00 pm

Hyper-Local Advertising with PocketCents pocketcents.wordpress.com 10 Feb 2011 | 05:19 am

“New research from Yahoo’s lab indicates that hyper-local targeting of retail display campaigns generates more than five times return-on-ad-spend, measured by sales lift at the retailer. Overall, 75% ...

How Media Buyers Should Approach Display Campaigns gravityadnetwork.com 27 Jul 2011 | 07:24 am

Not long ago, display advertising was considered merely a direct-response vehicle. But with the rise of online video, the increasing success of Facebook and ongoing improvements to audience targeting ...

Contextual targeting just got easier for AdWords display campaign aimventure.com 18 Jan 2011 | 01:07 pm

Google is launching the Contextual Targeting Tool this week to help you more easily reach customers as they spend time on millions of sites in the Google Display Network.

New Flynax Classifieds Tag Cloud Plugin - version 2.0 flynax.com 30 Nov -0001 | 12:00 am

Flynax releases a new plugin for making tag cloud in classifieds websites - Tag Cloud 2.0. The new version becomes more interesting due to numerous available settings, ways of displaying and optimized...

How I Setup Google Display Campaigns tommiepowers.com 21 Sep 2012 | 09:20 pm

I have been asked several times about more specific details regarding how I go about setting up Google Adwords Display Network campaigns since most of the people follow me know that it’s one of my str...

Guest Columnist : Top Tips for Optimizing Online Ad Campaigns maxifier.com 15 Oct 2012 | 08:34 pm

Optimization remains a particularly hot topic in advertising today. Maxifier COO, Anthony Katsur, contributes as a guest columnist for Publishing Executive. Continue reading →

Italian independent new media agency Mamadigital officially launches its own Trading Desk for planning display campaigns in Real-time Bidding (RTB) mamadigital.com 15 Oct 2012 | 09:28 pm

A leading edge experience on the Italian market, the aim of the new Business Unit is allowing customers to plan banners, videos, mobile ADS, also in social environments, purchasing the individual impr...