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What digital marketing will look like in 5 years 1 Apr 2013 | 09:00 pm
In this exclusive interview, Intel futurist Brian David Johnson gives us some startling predictions on how life for marketers is about to change dramatically. This conversation will make your hair sta...
Facebook's Lookalike Audience targeting in a nutshell 1 Apr 2013 | 09:00 pm
"Mirror, mirror on the wall..." While Facebook may not be answering "...who is the fairest of them all," its new Lookalike Audience targeting aims to help marketers answer the question of who "mirror...
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Content best practices for 5 marketing channels – iMedia Connection ppctree.com 31 May 2011 | 07:15 am
Optimizing site content for search engine rankings requires keyword research to determine … See the article here: Content best practices for 5 marketing channels – iMedia Connection
Heavenspot: one of the top West Coast agencies heavenspot.com 28 Jul 2011 | 10:16 am
We were featured as one of the top 25 West Coast Agencies by iMedia Connection. Read More Here…
How to handle the challenge of brand safety in RTB peer39.com 17 Jul 2012 | 11:01 pm
By Alex White. Published on iMedia Connection. More and more brands are adopting programmatic buying to efficiently purchase online media, turning to DSPs and agency trading desks to access audiences ...
I Want My RTB peer39.com 17 Jul 2012 | 07:07 pm
From AdExchanger Alex White, GM of Data and Trading at MediaMind, spreads the love on iMedia Connection and says that changes in the AppNexus platform signifies, in part, real-time bidding (RTB) is ma...
Three signs that RTB is maturing peer39.com 12 Jul 2012 | 02:50 am
By Alex White. Published on iMedia Connection. Real-time bidding (RTB) took the online display ecosystem by storm when it emerged just a few short years ago. In 2011 alone, RTB spending quadrupled, ac...
5 reasons Myspace is making a comeback threeminds.organic.com 2 Aug 2012 | 02:38 am
Our SVP of Corporate Development, Shane Ginsberg, was asked by iMedia Connection to talk about Myspace’s recent revitalization. View the published article here, or read more below. The current status...
Seven political ad tactics every marketer should know peer39.com 16 Aug 2012 | 12:44 am
By Andy Ellenthal. Published on iMedia Connection. When it comes to exercising the advertising muscle of political campaigns, candidates have a new set of tactics at their disposal. This political sea...
Lessons Learned from 2012′s Biggest Marketing Fails thejargroup.com 6 Dec 2012 | 11:17 pm
December is Top Ten List season, and marketing insider site iMedia Connection jumped on the bandwagon with its recent article of “10 epic marketing fails of 2012.” The JAR Group Marketing & Strategy...
When social media is (and isn’t) the answer iperceptions.com 13 Dec 2012 | 01:20 am
Written by Lane Cochrane and Zornitsa Staneva for iMedia Connection, “Marketers today are obsessed with using social media as a way of building brand awareness and generating traffic to their websites...
Branded and Not-So-Branded Content: A Look Ahead to 2013 dbg.tv 28 Dec 2012 | 09:13 pm
iMedia Connection Published: December 28, 2012 Over the past five years, I’ve heard no less than five different labels used to describe the creation of brand-funded original web programming. I’ve also...
