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10 Tips to Build an Influencer Marketing Campaign 23 Aug 2011 | 09:53 am
I’ve been thinking a lot lately about influencer marketing, so I want to provide 10 things you should consider when setting up an influencer marketing campaign. While it’s not a new concept to treat ...
What GM Teaches Us About Social Media ROI 25 Jul 2011 | 05:50 pm
General Motors recently announced that they figured out how to track social media ROI. Given that much of what people claim is social media ROI is REALLY brand awareness, loyalty and positioning, amo...
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Lose Control of Your Marketing! (2009) davidmeermanscott.com 4 Jan 2012 | 10:56 pm
Lose Control of Your Marketing! (2009) Why marketing ROI measures lead to failure Give this one to your boss! download now
7 Tricks for Increasing Online Banner Ad Click-Through Rates 361st.com 14 Apr 2012 | 10:23 pm
Increasing the efficiency of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and imp...
Contact Relationship Management itoka.com 30 Jun 2011 | 06:34 pm
ITOKA CRM - Enhance your marketing ROI The easiest way to store, organize, and track everything about your customers Contact Relationship Management (Customers, Suppliers or Partners) Contact relat...
How to use Google analytics to analyze internet marketing ROI tools.internetmarketingza.com 2 Apr 2012 | 09:44 pm
Today we’re going to look at how to use Google analytics to put your finger on your internet Marketing Return on Investment. This is critical to your business and should never be left to “gut feeling”...
7 Tips For Big Marketers To Increase Social-Media Marketing ROI seoebooklab.blogspot.com 22 Apr 2012 | 04:43 am
This article is by V. Kumar, Ph.D., Richard and Susan Lenny Distinguished Chair Professor of Marketing and executive director at the Center for Excellence in Brand & Customer Management, and director ...
Best Way for Small Businesses to use SMS Mobile Marketing maverickwebmedia.com 18 Aug 2011 | 03:49 pm
Best Way for Small Businesses to use SMS Mobile Marketing Every small business owner has likely heard of the importance of maximizing their marketing ROI. To this extent, small businesses are often ...
Determining Marketing ROI managemytradeshows.com 23 Dec 2008 | 05:35 am
Determining Marketing ROI for your Trade Show Program If your boss asked you today to produce some reports and analysis for your trade show marketing, would you have the answer at your disposal? Whe...
Why You Are Only Getting 1,5 % On Your Advertising – And How To Fix It ravetopia.com 11 Oct 2011 | 11:37 pm
With the growing economic challenges, marketing ROI will be a bigger consideration for many brands, with the focus on getting more for less. Many brands will already have experienced a cut-back on bud...
Despre ROI (return on investment) sau cum calculezi performanta in marketing gabrieldombri.com 11 Mar 2012 | 10:22 pm
ROI -ul este unul dintre indicatorii fundamentali in a calcula performanta in marketing, fie online, fie offline. Vezi cum calculezi ROI-ul, cateva exemple de calcul a performantei in marketing si cum...