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PubMatic Adds Ad Servers to PubLink Enterprise App Marketplace 19 Apr 2012 | 12:02 am

PubMatic Adds Ad Servers to PubLink Enterprise App Marketplace New York, NY (April 18, 2012) – PubMatic (http://www.PubMatic.com), the digital media platform company for publishers, today announced p...

PubMatic Names Larry Harris CMO 27 Mar 2012 | 12:03 am

Larry Harris Joins PubMatic as Company’s First Chief Marketing Officer Experienced Mobile Marketing and Advertising Veteran Brings 20 Years of Digital Media Expertise New York, NY, (March 26, 2012) ...

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实时竞价: 中国互联网广告新趋势 dengbar.com 13 Nov 2011 | 03:49 am

Tech2IPO国际报道:据权威监测IDC预计,到2015年,基于RTB的展示型广告数额增长将有巨大飞跃,分别为:美国71%;英国114%;法国103%;德国99%。从互联网广告最为发达的以上几个国家的发展态势来看,RTB(real-time bidding)正日益受到广告主、媒体、代理商的欢迎与重视,而这一切都得益于RTB模式本身所具有的无可比拟的优势。其中Avazu(德国,文莱,中国);Kom...

实时竞价: 中国互联网广告新趋势 vxplo.com 15 Dec 2011 | 06:23 pm

Tech2IPO国际报道:据权威监测IDC预计,到2015年,基于RTB的展示型广告数额增长将有巨大飞跃,分别为:美国71%;英国114%;法国103%;德国99%。从互联网广告最为发达的以上几个国家的发展态势来看,RTB(real-time bidding)正日益受到广告主、媒体、代理商的欢迎与重视,而这一切都得益于RTB模式本身所具有的无可比拟的优势。其中Avazu(德国,文莱,中国);Kom...

Bootcamp Partners with EQ Ads to Deliver Real Time Bidding to Canadian Media Agencies bootcampmedia.com 25 Mar 2011 | 07:41 am

Bootcamp Media has partnered with EQ Ads, the developers of a sophisticated Demand Side Platform (DSP) with real-time bidding capabilities to expertly manage display media targeting and buying activit...

Real Time Bidding ozonion.com 29 Jul 2011 | 06:11 am

Ozonion opens the door for you to access the most important players in the RTB (Real-time bidding) market today. With the same methodology implemented to manage your PPC (Pay per click) campaigns, we ...

Bootcamp Media and EQ Ads at X-Series RTB Event bootcampmedia.com 23 May 2012 | 02:43 am

On May 22nd we exhibited at the IAB Canada – X-Series Events: Real-Time Bidding (RTB) event in Toronto. Here Danielle Boyter and Jamie Dalgetty can be seen hard at work. Unfortunate timing and placeme...

I Want My RTB peer39.com 17 Jul 2012 | 07:07 pm

From AdExchanger Alex White, GM of Data and Trading at MediaMind, spreads the love on iMedia Connection and says that changes in the AppNexus platform signifies, in part, real-time bidding (RTB) is ma...

Three signs that RTB is maturing peer39.com 12 Jul 2012 | 02:50 am

By Alex White. Published on iMedia Connection. Real-time bidding (RTB) took the online display ecosystem by storm when it emerged just a few short years ago. In 2011 alone, RTB spending quadrupled, ac...

¿Hay que preocuparse por el Real-Time Bidding? nex-software.com 24 Jun 2012 | 08:26 pm

Esta entrada nace después de leer un artículo publicado en la edición del pasado 17 de junio de 2012 en The Wall Street Journal. El artículo, titulado “Online Tracking Ramps up” y escrito por Julia An...

Real time bidding of digital advertising indianscribes.com 26 Jul 2012 | 07:21 pm

Real time bidding of digital advertising has become huge lately and this type of promotion is projected to be 20 percent of all web display advertising in 2012. The revenue for real time bidding of d...

Real Time Bidding - The Future of Search Engine Marketing adwordsconsultant.advertisingaxis.com 15 Sep 2012 | 09:31 pm

Real-time bidding (RTB) emerged at the intersection of data liquidity and inventory liquidity. Today, third-party data suppliers have put the power of audience information in the hands of media buyers...

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