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Pavlov’s Dog, Associative Memory and Social Branding 24 Jul 2013 | 11:32 pm
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlo...
I Believe In Magic, Do you? 23 Jun 2013 | 07:30 pm
Life is full of magical moments. While one can argue that magic isn’t real another can argue that it is, it all boils down to perspective. What’s your take? Me? Magic is real. No, I’m not talking abou...
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Social Media ROI… does it exist? justinhartman.com 21 Oct 2010 | 08:08 pm
Yesterday I delivered a presentation at the WTF Media Conference titled Social Media ROI… does it exist?. In the ever growing world of Social Media businesses are often scared to dabble in the industr...
Erfolgskontrolle von Social Media sinnmacherblog.supersized.org 12 Feb 2010 | 10:53 am
Ein Dauerbrenner in den Online Relations Abteilungen. Gefunden via Social Median bei Mashable: How to measure Social Media ROI for Business. Es handelt sich dabei um eine Art Zusammenfassung der gängi...
Social Media ROI: Socialnomics menthusimarketing.com 22 Mar 2012 | 07:09 pm
The {Awkward} Social Media ROI Conversation susanjensensmith.com 2 Nov 2011 | 04:28 am
Share/Save Too good not to share! Have you had this conversation lately? Thanks to Scott Stratten from UNmarketing for making this! Related Posts: What is Technology? When Twitter Was New Are Yo...
How To: Tracking Social Media ROI while Promoting Events socialmobilemarketingpros.com 3 Aug 2011 | 08:32 am
Tracking your social media ROI is crucial to determine the success of your efforts. Using Google Analytics Tool URL Builder, Goo.gl (Google’s short-link service), and your social media management plat...
5 reasons to forget about social media ROI niallcook.com 13 Sep 2011 | 09:21 pm
“How do you measure the Return on Investment of social media?” Sound like a familiar question? Yep, us too. In fact, I’ve often thought it would be easier to measure the ROI of answering that one que...
6 Critically Undervalued Social Media Success Metrics | social media ROI | Social Media Consulting – Convince & Convert marketingavatar.wordpress.com 16 Jan 2011 | 07:26 am
I thought this was a really useful post from Jay Baer’s Convince and Convert blog on some simple social media metrics you can put into place right now. I was particularly interested in Jay’s simple t...
Online tool – Facebook Social Media ROI kluriganalytics.com 1 Apr 2011 | 09:40 am
We are very excited to introduce our free online Facebook campaign Social Media ROI application. The application calculates your Facebook campaign’s Social Media Return measured in dollars. The appl...
Social Media ROI – Part 7 – Analytical Social Media Strategy kluriganalytics.com 12 Jun 2010 | 01:29 am
This post is in reply to Priya Ramarkishnan (CMO AXIS) question on LinkedIn “What is the best way to find a Social Media Strategy and how does one find the ROI on Social Media.” I thought it was a go...
Social Media ROI – Part 6 – Quantifying the Social Media ROI kluriganalytics.com 28 Apr 2010 | 06:37 am
I am often asked can you really quantify the Social Media ROI? My answer is always “yes, of course you can.” We will look at three different ways to quantify the Social Media ROI. A quick comment ab...