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Fast Feeders Serve Up Fresh Buzzwords 9 Mar 2011 | 10:42 pm
Fast Feeders Serve Up Fresh Buzzwords Wholesome. Fresh. Natural. Local. Premium. Those are the food-marketing buzzwords that have gained on phrases like low-fat, low-carb and low-calorie. For fast fe...
Industry Goes on Offense to Guard Ad Tax Deduction 9 Mar 2011 | 10:36 pm
Industry Goes on Offense to Guard Ad Tax Deduction Taking into account the current situation in Washington — many newly elected congressional representatives who won on promises of restoring financia...
Another Ally for ‘Social Entertainment’ as Entertainment Weekly Teams With GetGlue 9 Mar 2011 | 10:29 pm
Another Ally for ‘Social Entertainment’ as Entertainment Weekly Teams With GetGlue Social-media plays devoted to TV and other entertainment have found another ally in Entertainment Weekly, which is e...
Skype Dials Up Display Ad Dollars 9 Mar 2011 | 10:20 pm
Skype Dials Up Display Ad Dollars Skype, the popular internet software that allows people to make video calls for free, will begin serving large display advertising tomorrow as part of its larger rev...
From Hulu to Google TV, Battle Is on in Distribution Turf War 19 Feb 2011 | 12:45 pm
From Hulu to Google TV, Battle Is on in Distribution Turf War NEW YORK (AdAge.com) As online video content and traditional TV programming converge on multiple platforms, who will win the attention of...
Why the NBA Didn’t Block Kobe Bryant’s Gun-Toting ‘Call of Duty’ Ad 19 Feb 2011 | 12:38 pm
Why the NBA Didn’t Block Kobe Bryant’s Gun-Toting ‘Call of Duty’ Ad Lakers star Kobe Bryant upset some people last year when he appeared in a violent “Call of Duty” commercial last year, but the NBA ...
Microsoft Ad Sales Chief Carolyn Everson Jumps to Facebook 19 Feb 2011 | 12:33 pm
Microsoft Ad Sales Chief Carolyn Everson Jumps to Facebook NEW YORK (AdAge.com) After only nine months in charge of global ad sales at Microsoft, Carolyn Everson jumped ship for Facebook. http://ada...
Over $12B at Stake if NFL Lockout Prevents 2011 Season 10 Jan 2011 | 10:20 pm
Over $12B at Stake if NFL Lockout Prevents 2011 Season NEW YORK (AdAge.com) Fan outrage would be the least of the fallout if a breakdown in negotiations leads to an NFL lockout during the 2011 season...
At CES, Connected TVs, Tablets and Smartphones Still Missing Key Content 10 Jan 2011 | 10:15 pm
At CES, Connected TVs, Tablets and Smartphones Still Missing Key Content LAS VEGAS (AdAge.com) While the gadget gods unfolded their latest wares for the Consumer Electronics Show’s tech-obsessed mass...
How Agencies Are Structuring for Shopper Marketing 10 Jan 2011 | 10:04 pm
How Agencies Are Structuring for Shopper Marketing NEW YORK (AdAge.com) Manufacturer investment in shopper marketing has roughly doubled over the past five years to $35 billion, according to Booz & C...
