Untangletheweb - untangletheweb.com.au
General Information:
Latest News:
5 light bulb moments from the ProBlogger Training Day 27 Oct 2011 | 09:21 pm
I’ve reams of notes as a result of last Friday’s ProBlogger Training Day in Melbourne. Many served as excellent reminders on what I should be doing and others, as light bulb moments. Here are five o...
Social media behaviour on the street: Watch the catastrophe 22 Sep 2011 | 11:05 pm
Context. Audience. Language. A message without all three factors taken into consideration, and then addressed, is destined to be a flop. And what better way to demonstrate the fact than this video I...
How to write a killer article in 30 minutes 9 Sep 2011 | 12:43 am
If I could, I’d spend an entire day writing a 500 word article. But would I get the most bang for my buck? No; I’d have a flop of a business on my hands. So how can you craft a killer article in as l...
The single question behind a performing piece of copy 26 Aug 2011 | 11:56 am
Copywriters produce thousands of words every day. Yet most copy doesn’t perform, despite being perfectly written. Why? There’s your answer. Because many won’t ask you the why behind the what. Why do...
Kapow! Copy is NOT everything 11 Aug 2011 | 01:18 am
I need to be objective here. As much as I bang on about copy, it really isn’t everything. This line I came across today sums it up beautifully: “If you do a brilliant job packaging and marketing cra...
3 powerful principles to improve your own copy 29 Jul 2011 | 01:32 pm
I learn from every piece of copy I read. It’s not often, however, we get to enjoy and learn from an exceptional example. Australian copywriter Glenn Murray from Divine Write has produced such a piec...
Google+ explained in plain English 15 Jul 2011 | 12:18 pm
Google+ is the talk of the town. It’s hard, however, to understand exactly what it’s about with the avalanche of Google+ posts at the mo, many with conflicting views. Rather than add my fledgling th...
Hello? Is that you, customer service? Oh, wrong number 1 Jul 2011 | 12:19 pm
Mr Untangle was in dire need of a new watch. Although a lovely number, it was falling to pieces. Luckily, it didn’t take long to find the right watch. Huzzah. Of course, the links needed adjusting. ...
