Wordpress - jonbernstein.wordpress.com - Jon Bernstein
General Information:
Latest News:
Be yourself. And 7 other social media tips worth adopting 14 Aug 2013 | 11:20 pm
Last month I took part in a breakfast seminar hosted by Mynewsdesk. During my presentation, “Tales from the newsroom … and other lessons in social media”, I offered a handful of tips whether using soc...
Three ways rising mobile consumption should inform web strategy 26 Jul 2013 | 04:30 pm
I’ve just published a piece at the Press Gazette which explores a significant milestone for the BBC and anyone else involved in the world of fast moving, content-rich websites. For the very first time...
Seven smart uses of social media 23 Jul 2013 | 12:41 am
Companies, campaigners, the public and even the government doing interesting things with social. 1. #NotIslam There are plenty of examples of people using social media to show solidarity around an i...
Mastering social media: another reader 16 Jul 2013 | 01:51 am
Some practical tips, inspiration and how-tos. What more could you need?* General Jay Rosen’s 10 Social Media Tips for Journalists What it’s like to tell a story without social media and why I will ...
Why it’s hard for The Times to leverage social media behind a paywall 24 Jun 2013 | 01:22 pm
Two moves at The Times and Sunday Times — the closure of the Times Opinion Tumblr and the introduction of a retweeting tool — prompted me to write something for Press Gazette about how social media do...
Fine without Vine? Think again 12 Jun 2013 | 10:02 pm
For my piece this week over at the Press Gazette, I’ve made the case for using Twitter’s Vine, the app that let’s you film and upload six-second video clips that play on a loop. Why would you want to ...
“For most publishers, Google is the classic frenemy” 3 Jun 2013 | 11:53 am
An interesting read from Nieman Journalism Lab on the state of the digital advertising market. Writer Ken Doctor notes that while digital advertising overall has been growing at 15 per cent a year (in...
Mastering social media: a reader 23 May 2013 | 09:18 pm
Hardly an exhaustive list but some useful sources, background and inspiration below: Statistics How many people use top social media, apps and services? The 7 most interesting social media studies a...
How to use Tumblr 21 May 2013 | 02:45 pm
Tumblr is a blogging platform but it isn’t WordPress. If that feels like a distinction so minor that it’s not worth making, I do think the differences between the two platforms, however small, do matt...
What do the following websites have in common? 16 May 2013 | 02:48 pm
So here goes: The New York Times The Atlantic Drudge Report The Huffington Post AOL News Gawker People TMZ Vice E.Online Perez Hilton Buzzfeed The answer: the Daily Mail is gunning for them all. Or ra...