Mcwade - mcwade.com - Before & After | Design Talk
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But how does it work? 11 Jun 2013 | 06:00 pm
Last Thursday an internet shopper, searching for Wright’s Copper Cream, stumbled, obviously by accident, upon our Design Talk post Which polish would you buy? and afterward fired off the following exa...
A brief ode to the power of type 4 Jun 2013 | 06:02 pm
The headline above looks like it belongs on a movie screen, doesn’t it? Or carved in stone. What gives it its monumental presence? Is it the large size? Yes. Its capital letters? Yes. Its position on ...
What’s a good typeface for books? 30 May 2013 | 06:23 am
A note arrived Tuesday from a reader who, having heard that I once recommended as a guideline Garamond for book typesetting, asked what other typefaces I would recommend for print books. I sent back a...
Strolling through the mall one day . . . 21 May 2013 | 03:30 am
I’m on my way to Chico’s, my wife’s favorite store, to pick up a gift, and along the way I’m noticing signage. Walk with me. Below is Chico’s. One typeface simply set, the perfect logotype. No graphic...
Who is your logo for? 14 Mar 2013 | 05:23 am
It should be for you. We hear a lot of talk about “target markets.” As in, “Our product appeals to married 30-somethings who earn over $60,000 per year and live in the suburbs.” This is nonsense. I re...
Two logos with touch 24 Jan 2013 | 06:19 am
When designing a logo or other graphic, symbolism is what usually comes to mind. But life is more than symbolism. How about engaging the physical senses? Touch, for example. While it’s not always appl...
Why I still love paper 22 Jan 2013 | 10:20 pm
The reason I read a paper magazine or book is for the time it gives me — for the space to think, reflect, pause, return, re-read, and so on until what’s on the page has morphed from an idea to … Conti...
A card for a one-man business 17 Jan 2013 | 12:00 am
Our nephew Matt approached me recently to ask if I’d help him design a card and other material for his new diesel-service business, to which I said yes, as long as you’re not in a hurry, although I co...
Good design, wrong-ish look 29 Nov 2012 | 07:28 am
After reading last week’s post about British Airways and how the right design might not be right, Leslie writes: “Hi, I’m just finishing up a project (for the second time), and your post made me think...
Is the right design the right design? 21 Nov 2012 | 11:22 pm
Sometimes you design a logo (or other piece) and get everything right — right lines, shapes, colors, typefaces. It’s well composed, flawlessly rendered, the parts work together, it has verve and prese...
