Fabio vs Isaiah Old Spice Duel e1evationpartners.com 26 Jul 2011 | 11:29 pm

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Viral Ads Double Sales of Old Spice! strike10media.com 28 Jul 2010 | 06:39 am

It’s no easy feat to engineer a viral video, and even harder when that video is an advertisement. But when it happens, the payoff can be huge. Sales of Old Spice body wash more than doubled earlier t...

Old Spice Guy Emerges Victorious in Epic Struggle With Fabio alywalansky.wordpress.com 30 Jul 2011 | 11:44 am

After a lengthy and exhausting four day battle of words and wits, the Old Spice Guy and the New Old Spice Guy, Fabio, finally began their duel. Sort of. It turns out that the solution to the dispute i...

LOVE IT: Fabio Challenges Isaiah Mustafa to a Duel on the Internets alywalansky.wordpress.com 26 Jul 2011 | 03:01 pm

Fabio, the new Old Spice Guy, has challenged Isaiah Mustafa, the old Old Spice Guy, to a duel. Isaiah has accepted the challenge! The battle will commence tomorrow on the Internets at noon EST. Isai...

Mel Gibson phone call rant to the Old Spice Guy tri-ops.blogspot.com 24 Jul 2010 | 12:21 pm

Genius new digital campaign for Tipp-Ex 1eighty.net 3 Sep 2010 | 06:33 pm

This campaign - which takes it's inspiration from Subservient Chicken and Old Spice - allows the user to rewrite the story of a hunter who doesn't want to shoot a bear. Fantastic! There are apparentl...

MANmaries All In Ya FlatScreen, Blame Old Spice Dude! hauteblogxoxo.wordpress.com 15 Jul 2010 | 04:08 am

Old Spice Dude answering questions to fans and celebrity stalkers?  My Gaude, My GAUDE!  ARRRGGH, Tiddys!!! Everytime I turn around Tiddys!  Old Spice Tiddys here, Old Spice Tiddys there, everywhere!...

Storytelling Technique Nicely Applied tudorfulea.ro 29 Jul 2011 | 06:10 am

In the new Old Spice development: - introducing a challenger: - the battle (click “Continue” button on bottom right corner till the battle ends) : Quite an epic by W+K!

Pooldriving nummer15.wordpress.com 23 Nov 2011 | 03:59 am

Über Old Spice ist eigentlich schon alles Positive gesagt und viele hervorragende Videos gezeigt wurden, obwohl – wenn ich meiner Erinnerung glauben kann – das Zeug nicht mal gut riecht. Hier also der...

The Building Blocks of Social Media Campaigns newmixmarketing.com 7 Jun 2011 | 07:35 am

When it comes to social media campaigns and usage it’s easy to get caught up in the desire for the big splash. To create the next Old Spice Guy and launch you and your company into internet stardom an...